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Change Management

Service as the New Currency? A Philosophical Reflection on Learning, Technology, and Cultural Intelligence

Service: Old or New? A recent question from my esteemed colleague Marcus Köhler—“Isn’t service the...

artificial intelligence

Service - The New Currency of Communication, Marketing and Sales

The business world is undergoing an epochal transformation. In an era defined by the FIBS...

Change Management

Red Bull Salzburg’s Struggles: Leadership Vacuums and Organizational Lessons

The recent 5-0 defeat of RB Salzburg to Bayer Leverkusen in the Champions League provides...

Change Management

Situational Leadership in Power Vacuum Times: Lessons from Red Bull’s Formula 1 Team

The passing of Red Bull founder Dietrich Mateschitz left a leadership void across the company’s...

Change Management

Navigating the Power Vacuum: How Red Bull’s Organizational Shift May Impact Performance Across Niche Sports

The passing of Red Bull’s visionary founder, Dietrich Mateschitz, has undoubtedly left a significant gap...

Change Management

RB Leipzig’s Rising Sick Leaves: Coincidence or Symptom of a Power Vacuum?

In a recent interview, RB Leipzig’s coach Marco Rose struck a confident tone, refusing to...

Change Management

Revolutionizing Digital Engagement: From CRO to GIO in the Age of Generative Intelligence

In today’s dynamic digital marketing and user experience landscape, businesses are poised on the brink...

Change Management

Klopp's Appointment: A Strategic Move in Red Bull's Organizational Transformation?

Jürgen Klopp's recent appointment as the head of football operations at Red Bull marks a...

Change Management

Navigating Change: Red Bull’s Journey Post-Mateschitz

The passing of Dietrich Mateschitz in 2022 marked not just the end of an era...

artificial intelligence

Conversion Rate Optimization (CRO): Your Key to Online Success

In the dynamic and highly competitive world of digital marketing, traditional strategies such as search...

artificial intelligence

Predictive B2B Marketing by Prof. Dr. Uwe Seebacher

Introduction Predictive B2B Marketing is revolutionizing the landscape of business-to-business interactions by leveraging advanced predictive...

artificial intelligence

The Transformation of Marketing and Sales: A Paradigm Shift Driven by Artificial Intelligence and Predictive Intelligence

This articles explores the transformative impact of Artificial Intelligence (AI) and Predictive Intelligence (PI) on marketing and...

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