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This book brings the current state of experience and knowledge in B2B marketing to the...
The standard textbook in industrial marketing This unique book comprehensively presents the current state of...
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Publication date: July 19th, 2025 In the age of Industry 5.0, predictive intelligence, and accelerated...
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Publication date: July 12th, 2025 The future of B2B marketing isn't coming — it's...
Prägnantes Wissen zur Bewältigung der Veränderungsdynamik im Industriegüter-Marketing. Die wichtigsten Entwicklungen in der Marketing-Technologie für...
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