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In this blog I will comment on upcoming events as well as new projects, engagements and topics. I will take time to critically reflect and discuss my views on specific issues and matter areas. My current core matter areas are:
- B2B Marketing
- Sales and Marketing Automation
- Methods and Structural Competences
- Predictive Intelligence as part of Data Science
- Industry-life cycle evaluations and predictions
- Reengineering Corporate Communication
These topics will change over time as in my role as leading methods and structural scientist I am always called in when one discipline is aiming of thinking out of the box. This helps the matter area experts to open their views on possible developments for the matter area, as happened in the context of Reengineering Corporate Communication. But having them thinking or looking out of the box is not enough for me because then they still with their bodies remain stuck in the box. I enable them to fully get out of the box. This is what helped many organizations already to totally re-define themselves for their better being.
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