Unternehmenskommunikation neu gestalten

Unternehmenskommunikation neu gestalten

Corporate Communication fit machen für eine zeitgemäße Ausrichtung – mit Self-Assessment, Checklisten und Templates

The Forbes bestseller book makes it clear why a redesign of corporate communications is more than overdue and necessary, while also offering practical concepts and guidelines for implementation. 

Communications departments have so far made far too little use of the opportunities offered by digitalization, virtualization and artificial intelligence. This goes hand in hand with the fact that most communicators are still of the opinion that we live in the VUCA world, whereas we have long since had to act and react in the FIBS world.

In addition, companies - as well as politicians and public institutions - are suffering from a loss of credibility in society. In order to actively prevent crises, companies must be able to build trust and credibility. This requires a completely new interaction system that is agile, data-driven, forward-looking, fast and interactive instead of just communicative and reactive.

To achieve this, a modern, data-based 24/7 All-2-All (A2A) interaction structure must be established, processes optimized, recurring tasks automated and the latest concepts and technologies used for interaction. This enables cost savings, shorter processing times, increased efficiency and effectiveness of the interaction process and improved brand activation, as well as minimizing communication risks and avoiding shitstorms. The end result is a demonstrable contribution to the company's results.

The book offers a process model for the transformation of corporate communication as a guide for the transformation. A self-assessment tool enables the current situation to be determined and is therefore the starting point for optimization. The content is rounded off with a CommTechStack recommendation.

From the content

• Theoretical and methodological basics
  
• From corporate communication to corporate interaction
  
• This is what the new world of corporate communication looks like
  
• The process model for transforming corporate communication
  
• The self-assessment as a location determination
  
• The InTechStack for forward-looking A2A corporate interaction

Acknowledgements

“This is a wonderful ‘guide’ to reinvigorating and rethinking corporate communications and meeting the ever-growing content and audience challenges. The need for action is described in an easily understandable way against the background of the historical development and growing importance of corporate communication. Many new terms are clearly derived and explained. Anyone with a little knowledge of the subject will quickly find their way around and can use the templates provided to go straight into implementation.”

Sönke Caro, Director Direct Communications, Sales Support & Customer Satisfaction, STILL GmbH

The Templates from the Book

The book contains a complete set of free templates from the process model described in the book with which you can redesign your corporate communication efficiently and effectively using the DIY method. Simply select the “Template set” product and you will receive the set in the selected language directly in your mailbox free of charge.