I am your companion for analytics, methods and structures.
As these are the only levers and drivers enabling you to pay your bills and securing your pension.
Invitation for Papers!
Our B2B Marketing Guidebook was a huge success right from the beginning with 1.000 chapter downloads per day (!) on average. In the context of this performance I was invited by Springer Publishing to prepare the next standard textbook and I am grateful and honored to overtake this project. Due to this I am now on the way to draft and structure the book. I invite all of you to contact me for your ideas and submissions. In case of questions, do not hesitate to contact me. All further information can be found in the downloadable Call for Papers document.
This book is the first to describe everything companies need to know in the context of the subscription economy. It explains the origins of this supposed new economic philosophy by using the automotive and real estate industries to illustrate and critically discuss the developments of recent decades. For the first time, the book paints a picture of the coming development phases of subscription economy. The book clears up all prejudices and misunderstandings, brings the current state of science and research to the point, and explains all important terms and concepts in the environment of AAS. It describes the author's tried and tested Assets-as-Service (AAS) process model in a pragmatic and easy-to-understand manner. The model consists of four steps that companies can implement without major investments and risks in order to become profitable in the subscription economy within a short period of time, thus securing sustainable competitive advantages. In addition, the AAS self-assessment tool is explained, which enables managers to immediately evaluate their own organization in terms of readiness with regard to AAS and the subscription economy, in order to know from where to start with which measures in a targeted and effective manner in the subscription economy.
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CNN & Forbes ranked B2B Marketing Guidebook as #1 Book 2021!
Already before publication one of Uwe´s book was ranked as the #1 book to read in 2021. CNN, Forbes and Book Authority Inc. evaluated the released pre-print and came to the conclusion that this book is an essential milestone for industrial marketing.
Uwe worked for many years for international top management and strategy consulting companies. His focus was on process optimization, change management, organizational development and large scale IT-outsourcing. He was engaged in several multi-million Dollar mergers and take-overs.
Uwe started his career as affiliate and lecturer at the Vienna University for Economics and Business Administration. He lectured at many different business schools and universities such as the OU Business School in London, the University of Applied Science in Salzburg, the Quadriga School of Management in Berlin or the University of Dresden. Currently he is engaged with the University of Applied Sciences in Vienna.
Uwe worked in different top management positions for multi national corporations in the industry.