{"title":"English","description":"","products":[{"product_id":"b2b-marketing-1","title":"B2B Marketing Guidebook","description":"\u003ch2\u003eThe standard textbook in industrial marketing\u003c\/h2\u003e\n\u003cp\u003eThis unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book.\u003c\/p\u003e\n\u003cp\u003eThis unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book.\u003c\/p\u003e\n\u003ch2\u003eWhy the book is unique\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cp\u003eThe book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.\u003c\/p\u003e\n\u003ch2\u003eWhat clients say about the book\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e🌟\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e🌟\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e🌟\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e🌟\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e🌟 \u003c\/span\u003e\u003cstrong\u003eShort verdict therefore: Worth reading.\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eCustomer review from Germany 🇩🇪 on November 2, 2021\u003cbr\u003e\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eIt is not often that one gets a nearly 900-page technical book rammed onto the table. The brand new book now available can be used as a compendium around the state of the discussion on the practice of B2B marketing. An extensive introductory section prepares the field for the chapters that follow: Chapter titles such as \"Next Gen B2B Marketing,\" \"The B2B Martech 8000,\" etc. prepare readers:in already: We are in a paradigm shift in B2B marketing. Personal contacts of sales, trade fairs and co. still play a certain role, but data \u0026amp; \"marketing tech\" \u0026amp; new channels lead to a change of the complete field, towards more complexity, as the arenas and playing fields expand and differentiate significantly. These \"playing fields\" are covered in the following section. Topics here are \"account based marketing\", \"marketing automation\", \"content marketing\", \"user experience\", \"social media\" or \"corporate influencers\" and \"social selling\". The book is concluded by a 300-page section with eleven case studies.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eNot everything is new, but given the breadth of topics, the book is a good reference book to get to grips with the individual topics or to get an overall view. As in any compendium with many authors, there are weaker chapters or chapters that seem rather superficial to those who have been studying a topic for a long time. The bottom line, however, is that readers get a good overview of B2B marketing and a good introduction to new topics. Again and again, there was something to take away or to look at.\u003c\/p\u003e","brand":"Seebacher","offers":[{"title":"E-Book","offer_id":46845335044426,"sku":"","price":71.68,"currency_code":"EUR","in_stock":true},{"title":"Hardcover","offer_id":46845335077194,"sku":"","price":88.39,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/6054\/0746\/products\/B2B-Classroom.jpg?v=1687244586"},{"product_id":"template-based-management","title":"Template-based Management","description":"\u003cp\u003eThe Template-based management (TBM) approach has been used since 2003 across the world in diverse contexts. It has evolved hand-in-hand with the evolution of business: Agile, Blueprints, Canvas, Design Thinking, or Kanban are only few of the many current concepts based on the approach. This book expands and upgrades the author’s 2003 book ‘Template-driven Consulting’ (Springer) by tracing this evolution and offering the current state-of-the-art to practitioners.\u003c\/p\u003e\n\u003cp\u003eThe Template-based management (TBM) approach has been used since 2003 across the world in diverse contexts. It has evolved hand-in-hand with the evolution of business: Agile, Blueprints, Canvas, Design Thinking, or Kanban are only few of the many current concepts based on the approach. This book expands and upgrades the author's 2003 book 'Template-driven Consulting' (Springer) by tracing this evolution and offering the current state-of-the-art to practitioners.\u003c\/p\u003e\n\u003cp\u003eTBM combines structure and method: pre-structuring diverse processes, it helps to present complex activities and procedures in a simple, clear, and transparent manner and then implement them. 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The first edition of the book under the title \u003cb\u003e“Efficient Publishing”\u003c\/b\u003e dates from 2005 and has been sold more than \u003cb\u003e100,000 times\u003c\/b\u003e worldwide.\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis book by the multi-award-winning author of 80+ books shows how scientific work and management books can be stringently structured and subsequently realized efficiently and effectively from the outset - even and especially when several authors are to work on a publication in parallel. \u003cb\u003eSmart Publishing\u003c\/b\u003e is a process model for professional publishing that has been tried and tested thousands of times and has been used internationally for many years.. The first edition of the book under the title \u003cb\u003e\"Efficient Publishing\"\u003c\/b\u003e dates from 2005 and has been sold more than \u003cb\u003e100,000 times\u003c\/b\u003e worldwide.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFrom the contents:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e- Smart publishing at a glance- Developing the first chapter level- Identifying core content areas- Technique 2: Suitability value analysis- Writing in a team- Efficient literature search- Kindle Publishing- Or Springer Publishing after all?\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAbout the author:\u003c\/b\u003e\u003cb\u003eProf. h.c. Dr. Uwe Seebacher (MBA)\u003c\/b\u003e, holds a doctorate in economics and business administration. 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Marketers across all sectors are embarking on the \u003cb\u003eMarketing Excellence Journey\u003c\/b\u003e to equip themselves for the new normal, using expertise, method, rigor, and \u003cb\u003eMarTech and SalesTech\u003c\/b\u003e predictive intelligence to engage with customers. Many CNN and Forbes award-winning books, including the \u003cb\u003eB2B Marketing Guidebook (Springer, 2021)\u003c\/b\u003e, provide the necessary technical know-how for marketers. But it will also take a significant shift in thinking and change within companies for marketing and sales to work together to actively perform these new essential functions.\u003c\/p\u003e\n\u003cp\u003eThis book describes for \u003ci\u003emanagers of all areas and knowledge disciplines\u003c\/i\u003e how they can initiate, drive and support this change process in their organizations. 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The book is a must-read for anyone interested in the latest developments in artificial intelligence, machine learning, autonomous systems and predictive intelligence.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eWhat is the Target Audience of the proposed book?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eResearchers and academics in the fields of computer science, engineering, and artificial intelligence who are interested in the latest developments in swarm intelligence.\u003c\/li\u003e\n\u003cli\u003eProfessionals in various industries, such as manufacturing, transportation, healthcare, and agriculture, who are looking to improve their systems and processes through the application of swarm intelligence.\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eEntrepreneurs and innovators who are interested in using swarm intelligence to develop new technologies, products, and services.\u003c\/li\u003e\n\u003cli\u003eStudents and educators who are studying topics related to artificial intelligence, machine learning, and autonomous systems.\u003c\/li\u003e\n\u003cli\u003ePolicy makers and government officials who are interested in the potential of swarm intelligence to address social and environmental challenges.\u003c\/li\u003e\n\u003cli\u003eGeneral readers who are interested in learning more about the latest advancements in technology and how they are shaping the world around us.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOverall, this book would be of interest to anyone who is looking to stay informed about the latest developments in this rapidly evolving field and who wants to explore the potential applications of swarm intelligence in various industries and sectors.\u003c\/p\u003e\n\u003ch2\u003eBack Cover Text\u003c\/h2\u003e\n\u003cp\u003eUnlock the future of technology with this captivating exploration of swarm intelligence. Dive into the future of autonomous systems, enhanced by cutting-edge multi-agent systems and predictive research. Real-world examples illustrate how these algorithms drive intelligent, coordinated behavior in industries like manufacturing and energy. Discover the innovative Industrial- Disruption-Index (IDI), pioneered by Uwe Seebacher, which predicts industry disruptions using swarm intelligence. Case studies from media to digital imaging offer invaluable insights into the future of industrial life cycles.\u003c\/p\u003e\n\u003cp\u003eIdeal for AI enthusiasts and professionals, this book provides inspiring, actionable insights for the future. It redefines artificial intelligence, showcasing how predictive intelligence can revolutionize group coordination for more efficient and sustainable systems. A crucial chapter highlights the shift from the Green Deal to the Emerald Deal, showing how swarm intelligence addresses societal challenges.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUwe Seebacher\u003c\/strong\u003e is a leading methods and structural scientist and a Forbes bestselling author. He has a doctorate in economics and business administration and is a Professor at the University of Applied Sciences Munich and Vienna. He is a Visiting Faculty at the Indian Institute of Management, Shillong. Seebacher is an academic advisor and a member of several prestigious organizations, including INDAM and AOM. He has 30 years of experience as a business angel, advisor, investor, leader, and entrepreneur, and is also a popular keynote speaker. He has authored and co-edited 80+ books and hundreds of journal papers, and received many awards for his innovative concepts and works.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChristoph Legat\u003c\/strong\u003e is a well-known author, speaker and manager, and professor at the Augsburg University of Applied Sciences in the field of computer science and AI. He is Senior Project Manager at DKE and member of various technical and normative committees in the context of AI as well as Industrial IoT and also holds many other mandates in associations and organizations. 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