This book by the multi-award-winning author of more than 35 specialist books shows how scientific work and management books can be stringently structured and subsequently realized efficiently and effectively from the outset – even and especially when several authors are to work on a publication in parallel. Smart Publishing is a process model for professional publishing that has been tried and tested thousands of times and has been used internationally for many years.. The first edition of the book under the title “Efficient Publishing” dates from 2005 and has been sold more than 100,000 times worldwide.
From the contents:
– Smart publishing at a glance- Developing the first chapter level- Identifying core content areas- Technique 2: Suitability value analysis- Writing in a team- Efficient literature search- Kindle Publishing- Or Springer Publishing after all?
About the author:Prof. h.c. Dr. Uwe Seebacher (MBA), holds a doctorate in economics and business administration. He has more than 25 years of experience in the manufacturing, energy and service industries and an international track record in strategic and operational marketing and communications as well as business and organizational development. 20 years of experience as the owner of a publishing company and a method consulting firm underscore his diverse experience. He is often booked international key-note speaker, lecturer at many recognized business schools and universities and has authored numerous articles and books in leading publishing houses such as “B2B Marketing Guidebook” (Springer Verlag), “Strategic Workforce Management” (Harvard Business Manager) or “Predictive Intelligence for Data-driven Managers” (Springer). He has received numerous awards and prizes for his work in the field of scientific and applied research, and his models and concepts such as the maturity model for industrial goods marketing or the model for predictive intelligence, among others.