Press Compilation Uwe Seebacher Press Compilation Uwe Seebacher Press Compilation Uwe Seebacher Press Press Compilation Uwe Seebacher

B2B Marketing Essential

5,17 8,48 
4,14 6,78 

This book brings the current state of experience and knowledge in B2B marketing to the point. Based on current examples from the industry, the reader learns how, in the conservative environment of the industry, marketing and its significance can be raised to a new level that is decisive for sustainable corporate success. The author’s marketing maturity model is used to explain how an industrial goods marketing manager can proactively shape the development of his marketing team. This makes it possible to develop the marketing department, regardless of its size and budget, from an unnoticed and often smiled cost driver to a key driver of sales and sales success that is strategically positioned within the company and involved in all important decisions.

Clear
Get your individual handwritten dedication from Uwe.
Product total
Options total
Grand total

SKU N/A Categories ,

Description

This book brings the current state of experience and knowledge in B2B marketing to the point. Based on current examples from the industry, the reader learns how, in the conservative environment of the industry, marketing and its significance can be raised to a new level that is decisive for sustainable corporate success. The author’s marketing maturity model is used to explain how an industrial goods marketing manager can proactively shape the development of his marketing team. This makes it possible to develop the marketing department, regardless of its size and budget, from an unnoticed and often smiled cost driver to a key driver of sales and sales success that is strategically positioned within the company and involved in all important decisions.

Additional information

Autor

Uwe Seebacher

Herausgeber

AQPS Inc.

Sprache

Englisch

Auflage

2. Auflage

Erscheinungsdatum

29. Juni 2020

Seitenzahl

74 Seiten

Version

E-Book, Softcopy

Reviews

There are no reviews yet.

Be the first to review “B2B Marketing Essential”

Your email address will not be published. Required fields are marked *

0
    0
    Your Cart
    Your cart is emptyReturn to Shop